In order to highlight the importance of keeping this neighbourhood as it once was, it is imperative that the people of Little Burgundy come together and share their message of what this community means to them. Being able to showcase how close this community is, and how this low income housing project would break that up will hopefully sway the decision to have this project relocated to a different area. While we can see already with how this is a predominately hard working African American community, this blog campaign will help to give additional information and help bring to light exactly how important these homes are to each of the residents. This plan proposes to have not only the residents voice their opinions, but also those of the railway industry, to help highlight how important it is that each and every single worker can come home to their own home and family.
AUDIENCE
This blog campaign will be aimed at those in charge of the low income housing project within the neighbourhood of Little Burgundy. This will be done by showcasing the importance of community and each residents opinion about this potential change in housing. The people of Little Burgundy will hopefully show the housing board how important their own homes and their community means to each and every person within this small tight knit neighbourhood, resulting in a relocation of the proposed low income housing.
RESEARCH
There is no doubt that each individual deserves to come home to their own home that they have had memories in and family moments that are unreplaceable. According to ABC News, as a result of this added stress of the possibility of losing your home, individuals are more susceptible to end up with anxiety, depression and addictive behaviours. This not only has an impact on the individual, but also his or her other communities, such as the workplace. With how much of a focus this area has on the railway industry, it would be detrimental to their workplaces, to have multiple individuals with the chance of having these mental illnesses. This blog campaign will allow some stress to be relieved, as the residents will be able to make their voices heard. According to researcher Ben Davis, it is important to have your voice heard because you are able to expose yourself to a greater audience of people, allowing for more connections to be made, resulting in having an easier time dealing with stress because your support circle is increased.
SPOKESPEOPLE
Using the power of freedom of speech and using our rights living in a democracy, it is always important to have many different opinions and voices to be heard to be able to come to the most well rounded conclusion. Using this blog, it will aid the residents of Little Burgundy to have their voice heard and their opinions be presented to those who are in power of making life changing decisions in relations to their neighbourhood. The blog entries of these individuals will help give a better understanding to the housing board of why it is important that they have this project relocated, and allows for compromises to be made allowing for the majority to be happy with the decision. Hopefully this showcase of how important these homes are to this community will help everyone feel better about the decisions being made and how we go about doing them.
CONTENT
The campaign is designed to raise awareness about the impacts this low income housing project will have on the individuals, and the community of Little Burgundy. The blog content should be aimed to provide more information regarding the affects that this project will have. A focus on having a diverse group of people, including residents and business owners should be kept in mind when choosing guest writers. The blog itself can be heavily focused on personal opinions and opinions of these companies to be able to give the housing board a better understanding of how they can go about this project with having the communities interest in their mind. Comments including questions and contact for these writers should be included, in case any follow up is needed with the individuals. Links to the citizens committee website should be included for more information on the impacts that this low income housing project will have.
CALENDAR
This blog series will have multiple entries per week from different residents and business owners within the railway industry. Having this influx of opinions should help make the decisions in a quicker time frame, with everyone’s opinion included. This timeline is designed to help everyone make a statement before the head of the housing project makes his final decision.
Blog entries written by the residents of this neighbourhood should be showcased first in order to make sure the communities best interest is recognized. These blog entries should be looked at by the housing board weekly to be able to gain the most information on how the people of this community feel.
CONCLUSION
This blog will be able to provide a better understanding to the housing board for how the residents of this community feel, allowing for decisions to be made with those considerations in mind. Being able to have everyone’s voice heard is a vital part to democracy, and allows for decisions to be made with the publics best interest in mind.